Marketing After the Pandemic

Nov 3, 2021

Due to the pandemic of 2020, marketers all over the world were forced to change how they do their job. These changes aren’t temporary though, they will forever change how marketing is done. The older way of doing things will likely not be counted on anymore. Obviously a lot of this is done through phones and computers now do to people being stuck at home for such an extended period of time.

One of the biggest new trends will be that customers will expect you to have exactly what they want, not just hope that you have it. This will force companies to do much more research on buyer behavior than just generalizing a population. Another truth will be that your brand should be based off of great value over great product. Post pandemic buying trends changed when consumers began to switch to many off brand products. Some of this has to do with the cost going down, and some of it has to do with larger brands having bad PR and smaller brands being considered more socially charismatic.

The point to all of this is marketing has and will continue to change in this post pandemic world. It will be interesting to see what companies can keep up and which companies will struggle to adjust.

A.I. and relationships

Oct 22, 2021

One of the hottest trends in marketing is the idea of Artificial Intelligence or A.I. for short. This is the idea that machines can do jobs for us with the ability to think and create. Although many aspects of our society are without a doubt gonna be affected by this in the near future, I am very curious to see how it will affect marketing and particularly sales. Sure A.I. can be used to run a factory or design something spectacular, but is it necessary when it comes to getting your brand out there? Maybe depending on the size of your brand it is, but you have to wonder where demographics can play an interesting role in it. For instance, in a state like West Virginia, many people buy and recognize brands based off of loyalty. They want to be able to put a name to a face and trust the people they buy from. Do you think people in a community like this want to talk to a robot or buy based purely off of an add on there phone. A lot of times I really do not think so. So many business relationships and sales are done from having trust in who you are working with in this state. People truly benefit from face-to-face interaction in sales, I would hate to see that completely disappear in the coming ages in sales.