When Marketing Goes Wrong

November 11, 2021

In marketing it is fun to talk about all the things that can go right, but there are also many things that can go wrong. It is not fun to talk about, but it needs to be said. A few of the problems are limited knowledge of your audience, unclear marketing strategy, and too much focus on social media. The first of these issues, knowledge of your audience, has to do with not understanding who you are trying to sell or market too. It is very important to understand what your prospects needs are and what grabs there attention, you do not want to advertise something negative or boring to them. The second issues, unclear marketing strategy, has to do with not really having a plan in place. You need to have organization in the marketing strategy to eliminate wasted time and money. Companies that do not have organization in this aspect can be prone to collapse. Finally, having too much focus on social media, can cause you to forget the importance of a personal relationship. Yes social media can break down barriers between you and prospects, but it is still on you to get to actually know them past just a few pictures on a screen. You need to know what they prefer and how they respond to certain sales tactics. As marketers, we need to make sure we do not fall into and of these traps, and always look to improve what we are doing.